Gary Vaynerchuk and his inaugural NFT collection, VeeFriends , are no strangers to pushing the boundaries of what is possible with IP and branding. Having already released a physical VeeFriends-themed version of UNO in collaboration with Mattel , Gary Vee is once again delving into the realm of physical toys to expand the VeeFriends brand. This time he’s partnering with Toys “R” Us and Macy’s to bring a new kind of physical collectible to market…
Bringing VeeFriends to Life!
Highly popular NFT collection VeeFriends and founder, Gary Vee, announced a new series of physical collectibles in collaboration with Toys “R” Us and Macy’s. This new collection will feature a limited run of VeeFriends characters in the form of both vinyl collectibles (available in 6“ characters and 2“ blind boxes) and 10“ plushies and will be available starting October 17th at Macy’s stores nationwide. The collectibles are already available for pre-order, with Toys “R” Us claiming the pre-orders may already be close to selling out.
The first limited series of releases will feature 6 characters out of the 283 character VeeFriends collection, handpicked by Gary Vee himself. All of the initial collections will feature the same six characters with the plushies retailing for $24.99 each. The 6“ vinyl figures come in slightly higher at $29.99 while the smaller 2“ blind boxes will go for $9.99 each. As a bonus, the blind boxes will feature four additional exclusive characters which will undoubtedly please collectors.
The initial release will feature the following characters:
- Practical Peacock
- Gratitude Gorilla
- Common Sense Cow
- Willful Wizard
- Genuine Giraffe, and
- Be The Bigger Person
Blind Box Only Characters
- Adventurous Astronaut
- Patient Panda
- Empathy Elephant, and
Each physical collectible will come with a special QR code that links to a short video explaining the character and their traits, all of which are taken from Gary Vee’s own personal trove of motivations and experience building multiple successful businesses, including his own personal brand which is a large part of the entrepreneurial culture that’s currently thriving on social media.
Gary Vee’s propensity for over-delivering is fully on display with these new releases as existing collectors also get to be part of the fun. If you hold a Series 1 or Series 2 NFT of the characters in this limited release, you have until October 18th to claim your own physical collectibles. Series 1 holders will receive both a 10“ plushie as well as a 6“ vinyl while Series 2 holders will receive a 6“ vinyl of any corresponding NFT they own!
Weathering the Storm
If you didn’t already love Gary Vee and the VeeFriends, this is just one more reason why it’s managed to stand strong in this extended bear market. With Gary Vee at the helm, you can always bet that VeeFriends will continue to push the limits and deliver on their promises to collectors. If I could only hold one NFT, it would be an Ape from Bored Ape Yacht Club, but closely after that, VeeFriends would be right up there at the top of the list.
So what do you all think? Are you going to order these new toys? Do you own a Series 1 or Series 2 VeeFriend? Let us know!